Lordstown Endurance 2023.
Lordstown Motors began producing a pickup truck before a possible collapse next year.
The long-suffering electric car startup from the U.S. state of Ohio has reported that it has begun mass production of the Lordstown Endurance pickup truck.
Reason to rejoice? Not really: the production rate is still negligible, two cars are assembled, the third one will be assembled in a few days, and by the end of this year they plan to assemble 50 cars.
Well, next year might even be the last one for the young company — there is not much money left in the accounts, the time to introduce Endurance to the market was missed and competitors turned out to be more quick-witted.
American entrepreneur Steve Burns founded Lordstown Motors in 2018. He was planning to be the first to bring an electric pickup truck named Endurance to the market, for which he bought the unnecessary Lordstown (Ohio) plant in 2019 from General Motors Corporation with a capacity of 600 thousand vehicles a year.
Endurance was scheduled to begin production as early as the end of 2020, but, as is often the case with startups, the schedule went awry, and the COVID-19 pandemic created additional difficulties.
